Media kit · Maximilian Friedle · metaFox

The Inner Journey
Four cities

October and November 2026 20.5 ICF CCE units
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LinkedIn

8 posts

Your own profile, not the company page. Booking link in the first comment. This kit sells the programme rather than one date, so every asset carries all four cities. The ICF approval is yours to break: it landed on 1 September and most of your audience still does not know.

1

The three days

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What happens in the room, in seven swipes: who it is for, the three days, how the room runs, and where to book. This is the post for someone who has never heard of it.

2

What changes afterwards

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The other carousel. Not the agenda but the result: you design your own sessions, your client still remembers them a month later, and you can use it in the very next session. This is the post for someone who has already seen the programme once.

3

Four editions this autumn

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All four cities and dates on one card. This is the post a partner cannot make, because each of them only has one date to sell.

4

Approved for 20.5 ICF CCE units

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The announcement. Dated 1 September, so it still reads as news through September. It also answers the objection every partner has been hearing since April.

5

16 Core Competency hours

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An ICF renewal needs 40 units and at least 24 of them in Core Competencies. These three days cover 16 of those 24. Core Competency hours are the scarce kind, which is why this post beats the total-units one.

6

Built by

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Your face on the programme. People choose a three-day room by who is in front of it, and this is also the card that opens partner conversations.

7

The audience series

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Four posts, one per group. A coach, a trainer, a psychologist and a team lead do not book this for the same reason, so each post names its reader and the one thing that changes for them. Post one a week rather than all at once.

8

The facts people ask for

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A coach weighing three days out of the diary wants to know what it costs, how long the days are, who else went, and whether this is the front door of something bigger. None of that was anywhere in the kit. Prices are live from metafox.eu; the four practitioners are named and on video. Three of these are on a light ground on purpose — after forty navy cards a reader stops seeing them.

Instagram

6 posts

A different set of photographs and a warmer, shorter register than LinkedIn. Nothing here is reused from there, so a follower on both accounts never sees the same post twice.

1

The carousel

Carousel · 6 slides · 1080 × 1350

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Shorter and more visual than the LinkedIn one, and it closes on the four cities. Instagram re-serves carousels with a high swipe-through rate a day or two later.

2

Picture cards reach what questions do not

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The object shot. It sells nothing and saves well, which is what builds an account between launches.

3

What you take home

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Five decks, three compasses and the workbook. People underrate what they physically carry away, and it is a real part of the price.

4

How the room runs

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Why a small group is worth paying for: high psychological safety, and every method run live on your own material. That is the product, not a seat count.

5

The story set

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Post them across a week. The last frame names all four countries and points at the link in your bio.

6

What changes afterwards

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Three posts on what changes after the three days: the edge almost nobody has, being able to use it in the very next session, and running the same sessions online. These are the posts the kit was missing.

WhatsApp Status

5 posts

Your warm list: partners, alumni, the people who already know what this is. Each frame gets two or three seconds, so each carries one idea. The last one asks which city, which is a better question than whether they are interested.

1

Four editions this autumn

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Opens with the scale. Four countries in six weeks is the news, not one date.

2

Approved for 20.5 CCE units

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The ICF approval, in one line. Most of your warm list has not heard it yet.

3

Emotions, pictures, strengths

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The whole shape of the three days in one frame, for anyone who will not read more.

4

How the room runs

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Why a small group is worth paying for: high trust, and a format where you try things rather than watch them.

5

Which city works for you?

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The only frame with a call to action, and it asks a question that assumes interest. The reply lands in your chat.